From Fired to $15K/Month: How Fernando Cracked the Code with Two AI Apps

5 min read

Let me tell you about Fernando Pessagno. A year ago, he was just like most of us, grinding through a 9 to 5 job, dreaming about something bigger. Today? He is pulling in $15,000 a month with two AI-powered SaaS products he built on his own.

Here’s the kicker: Fernando isn’t some Silicon Valley hotshot or a world-class coder. He’s an average guy with an extraordinary strategy.

So, how did he go from cubicle life to solopreneur freedom? It all started with two realizations:

1. You don’t need to dominate a market; you just need to own a piece of it.

2. People will pay for simplicity.

Let’s break this down.

The Turning Point 

Fernando was running an agency for a decade, but it all came crashing down. He went back to a 9 to 5, but the fire in his belly wouldn’t let him settle.

Then, he got fired. One day before his planned vacation. Brutal, right? But instead of sulking, Fernando made a decision:

“I’m done relying on a job. It’s time to bet on myself.” 

With no fallback, he went all in. High risk, high stakes. But as they say, pressure makes diamonds.

Step 1: Scratching His Own Itch 

Fernando started with a simple idea: solve problems he knew firsthand.

Business 1: ResumeMaker.online 

Most resume builders out there are bloated and annoying. You have to create an account just to see your resume. Fernando flipped the script.

Click a button → Boom. Your resume’s ready to go. No sign-ups, no fluff.

Business 2: https://www.aicarousels.com/

Creating social media carousels is time consuming. So, he built an AI tool that does it for you in minutes, even if you’re clueless about design.

Both tools target hyper-specific needs. Instead of trying to please everyone, Fernando focused on 0.1% of the market. That’s all he needed.

Step 2: Build Fast, Validate Faster 

Fernando didn’t spend years building the perfect product. He gave himself 10 days to get an MVP (minimum viable product) out the door.

Why? Simple: If nobody cares, you can move on without wasting time. But if people do care? You’ve got gold.

His first launch was buggy as hell, but here’s the wild part: people still paid. That’s how you know you’re onto something. If customers hand over cash for a rough product, it means you’re solving a real problem.

Step 3: Distribution that Scales 

Fernando didn’t have a massive marketing budget, so he got scrappy. Here’s what worked:

1. Product Hunt: His launches snagged awards like “Product of the Week.” That kind of visibility brings in users.

2. SEO: He created 30+ free tools that naturally brought traffic to his websites. Think resume templates and carousel examples.

3. Building in Public: Sharing his journey on Twitter and LinkedIn created a loyal audience who spread the word for him.

4. Affiliate Programs: Turned his customers into marketers by giving them a cut of the revenue.

The Philosophy: Sell Time, Not Features 

Fernando’s secret sauce? He’s not selling design tools or resumes. He’s selling time.

Want a professional resume in minutes? Done. Need a carousel for your Instagram post today? Easy.

He understood that his audience didn’t want complex features, they just wanted fast, reliable solutions.

The Results 

Fast forward a year, and Fernando’s two products now bring in $15K/month. He works just 4 hours a day, and his 9 to 5 nightmares are long gone.

Here’s the takeaway: You don’t need to build the next Facebook or spend years chasing perfection.

- Start small.

- Solve one specific problem.

- Launch fast, get feedback, and iterate.

Fernando isn’t an outlier, he’s proof that anyone with a laptop and some hustle can create something amazing.